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Animal Health as the Productivity Infrastructure of LIVE A practical opportunity to strengthen Punjab's livestock transformation under PIVOT Pakistan — 2 November 2026 Dr. Masud Sadiq Chaudhary, Senior Vice Chairman, Pakistan Veterinary Pharmaceutical Association Punjab's PIVOT programme represents an important shift in economic thinking: from producing more raw output to capturing greater value through productivity, value addition, compliance, certification, private investment and exports. This approach is particularly relevant to livestock. Punjab already has the scale, production base and market opportunity to support a much stronger livestock economy. The challenge is to convert that scale into a competitive, traceable and export-oriented value chain. The official PIVOT plan has already recognized this opportunity through its Livestock Integrated Value Enhancement (LIVE) value stream. The question, therefore, is not whether Punjab needs another livestock programme. It is how we can make the existing LIVE investment more productive and more capable of delivering its intended economic outcomes. That is where animal health becomes an economic infrastructure issue. LIVE can build the value chain. Animal health must make it productive. PIVOT identifies major constraints affecting Punjab's livestock value chain, including Foot and Mouth Disease, weak grading and traceability systems, inadequate cold-chain infrastructure and limited processing capacity. Its LIVE programme therefore includes investments and interventions covering meat processing, modern slaughterhouses, feedlots, meat packing, certification, disease control and FMD-free zones. For the dairy value chain, PIVOT similarly identifies the need for processing, herd transformation, cold chain, livestock financing, farmer training, disease control and supply-chain support. These are not separate issues. They are interconnected parts of one economic system. A processing plant cannot compensate for poor animal productivity. A modern slaughterhouse cannot create an export-grade product if animals entering the chain are affected by preventable disease or lack reliable health and traceability records. A cold chain cannot recover value that has already been lost through disease, mortality or poor farm-level management. And export certification cannot be treated only as a downstream activity if animal health and production practices upstream are not properly controlled. Animal health is not simply a veterinary concern. It is part of the productivity infrastructure of the livestock value chain. From animal health to economic productivity The economic question should be simple: How much additional value can Punjab capture when livestock entering the value chain are healthier, more productive, better managed and more traceable? That requires a stronger connection between farm-level animal health and the downstream value chain. The focus should include: Preventive disease control rather than dependence on treatment after disease occurs Effective vaccination and biosecurity programmes Stronger disease surveillance and early detection Veterinary support linked to measurable productivity outcomes Improved herd health, reproduction and growth performance Better farm-level records and traceability Responsible antimicrobial use and antimicrobial-resistance management Stronger diagnostic capacity Veterinary skills and farmer training Health and production information that can support certification and market access The objective is not to create another administrative layer. The objective is to ensure that the investments already envisaged under LIVE produce stronger economic returns. Delivering the outcomes already targeted by PIVOT PIVOT has set ambitious outcomes for Punjab's livestock value stream. The official plan expects the livestock interventions to: Create more than 35,000 jobs Increase meat exports by 200 percent Reduce post-slaughter losses by 8–12 percent Raise dairy yields by 20–25 percent Increase milk exports threefold Reduce milk imports by USD 40 million Mobilize more than PKR 70 billion in private investment These are economic targets, not veterinary targets. But many of them depend, directly or indirectly, on animal health and production efficiency. The stronger the health status of animals entering the value chain, the stronger the foundation for productivity, processing, certification and export competitiveness. This creates an opportunity for PIVOT to connect its livestock investments more explicitly with measurable animal-health and productivity indicators. For example, disease control should not be viewed only as a departmental activity. It should be connected with measurable improvements in mortality, morbidity, reproduction, growth, milk production, herd productivity, farm income, traceability and market access. That is how animal health becomes part of an economic transformation programme. Disease control is an investment, not merely an expenditure Punjab's livestock economy cannot become export competitive while major production diseases remain a constraint. The PIVOT plan already recognizes this through its proposed investment in FMD-free zones, progressive FMD control and disease-free compartments. The next step is to ensure that disease-control interventions are connected with the commercial value chain. A disease-free or disease-controlled production area should ultimately create measurable economic value through: Healthier animals Higher productivity Better certification Improved market access Stronger processing utilization Higher-value products Increased exports This is the economic logic that should connect animal health with LIVE. Building traceability from farm to market Modern livestock value chains increasingly depend on the ability to demonstrate where animals came from, how they were managed and whether they meet required health and production standards. Traceability should therefore not begin at the slaughterhouse. It should begin at the farm. Veterinary health records, vaccination information, disease surveillance, movement information and production data can progressively become part of a digital livestock identity and traceability framework. Such a system could support both domestic value chains and future export certification requirements. It could also create better information for government decision-making, disease surveillance, private investment and risk management. The objective should be practical and scalable rather than creating an unnecessarily complicated system. One Health and responsible antimicrobial use Punjab's livestock transformation also has a wider public-health dimension. Animal health, food safety, antimicrobial resistance and human health are interconnected. As livestock production becomes more commercial and export-oriented, responsible antimicrobial use, veterinary oversight, diagnostics, surveillance and biosecurity become increasingly important. This is particularly relevant to an export-oriented value chain where compliance and market confidence are essential. A modern livestock economy therefore requires an animal-health system that supports both productivity and assurance. The role of industry, academia and government Government cannot build this transformation alone. Nor should industry operate in isolation. Pakistan has veterinary universities, livestock departments, veterinary professionals, pharmaceutical and animal-health companies, diagnostic capabilities, feed and nutrition expertise, technology providers and a large farming community. What is needed is better coordination around measurable economic outcomes. PVPA believes that industry can contribute as a technical stakeholder by helping connect government, academia, veterinary professionals and the private sector around practical animal-health and productivity interventions. Academic institutions can contribute research, diagnostics, surveillance and evidence. Industry can contribute technology, technical expertise, innovation and market knowledge. Veterinary professionals can translate programmes into farm-level implementation. Farmers remain central because productivity gains ultimately have to be realized at farm level. Government provides the policy, regulatory, infrastructure and investment environment required to make the system work. A practical opportunity within LIVE PVPA therefore believes that PIVOT's existing LIVE programme provides an appropriate platform for strengthening the animal-health dimension of Punjab's livestock transformation. Rather than creating a parallel programme, an Animal Health and Veterinary Productivity Framework can be incorporated as a technical and implementation layer within LIVE. Such a framework could focus on five connected functions: Preventive Animal Health Disease prevention, vaccination, biosecurity and veterinary intervention linked with production outcomes. Veterinary Productivity Connecting animal-health interventions with measurable improvements in mortality, morbidity, reproduction, growth, milk yield and farm productivity. Diagnostics, Surveillance and Traceability Strengthening the information required for disease control, certification, food safety and market access. Skills and Farm-Level Capacity Training veterinarians, veterinary technicians, farmers and farm workers in modern health, biosecurity and production practices. Applied Innovation and Industry-Academia Collaboration Using universities, government, industry and field operations to develop and validate practical solutions under real production conditions. This would not require a new standalone government structure. It would strengthen an existing PIVOT value stream by addressing one of the foundations upon which livestock productivity and export competitiveness depend. From livestock production to livestock value The strategic opportunity is larger than disease control. Punjab should move progressively from animals, production, processing, certification and premium markets towards a longer chain: Healthy animals Higher productivity Traceable production Certified supply Value-added processing Premium markets Exports That is the transformation that PIVOT is designed to achieve. Animal health sits at the beginning of this chain, but its economic impact can extend all the way to the export market. PVPA's position The Pakistan Veterinary Pharmaceutical Association believes that the livestock sector should be treated as an integrated economic value chain in which animal health is a core productivity enabler. PVPA is ready to participate as an industry and technical stakeholder in consultations with the Government of Punjab, the Livestock & Dairy Development Department, PIVOT stakeholders, academia, farmers and other relevant institutions to help develop practical mechanisms for integrating animal-health and veterinary productivity considerations into LIVE. The purpose should be clear: Not another programme, not another layer of administration, and not another set of disconnected activities. The objective should be to make the existing investment work better. Animal Health as the Productivity Infrastructure of LIVE. If Punjab wants to move from livestock production to livestock value, the health of the animal must become part of the economics of the value chain. A healthier animal is not only a veterinary outcome. It is a productivity asset, a food-security asset and, ultimately, an export asset. PIVOT → LIVE → Animal Health & Veterinary Productivity → Productivity → Traceability → Certification → Value Addition → Exports This article sets out PVPA's institutional position. It does not mean that the Government of Punjab has accepted these observations, or that PVPA has been selected or appointed to implement LIVE. Issued by: Dr. Masud Sadiq Chaudhary, Senior Vice Chairman, Pakistan Veterinary Pharmaceutical Association (PVPA) Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

On 24th October 2026, the Pakistan Veterinary Pharmaceutical Association (PVPA) organized a grand meeting at PVPA House, Lahore, to discuss the preparations and arrangements for the upcoming International Veterinary Expo (IVP) 2027, scheduled for 27–29 April 2027 at Expo Centre Lahore. The meeting was chaired by Dr. Asim Mahmood Khan, Chairman PVPA, and attended by a large number of participants, including Dr. Masud Sadiq Chaudhary, Chief Organizer IVP Expo 2027, Dr. Khalid Iqbal, Vice Chairman PVPA, executive members, along with other prominent IVP-2027 organizing team members, veterinary pharmaceutical industry representatives, and veterinary media professionals. Participants joined the meeting both physically and online, demonstrating their keen interest and commitment to making IVP Expo 2027 a successful international event. The meeting focused on discussing the progress of preparations, organizational arrangements, and coordination among stakeholders to ensure the successful execution of IVP Expo 2027. The meeting concluded in a professional and well-coordinated manner, reflecting PVPA's collective commitment to bringing together the veterinary pharmaceutical industry through this important international event. Issued by: PVPA Secretariat Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Lahore — The Pakistan Veterinary Pharmaceuticals Association (PVPA) held its 5th Central Executive Committee (CEC) meeting on 11 September 2026 at PVPA House, 674 P Block, Johar Town, Lahore, under the chairmanship of Dr Asim Mahmood Khan, Chairman PVPA. The meeting was attended by a large number of members of the Central Executive Committee, including Dr Masud Sadiq Chaudhary, Senior Vice Chairman PVPA; Mr Shoaib Amjad, Vice Chairman North Region; Dr Khalid Iqbal, Vice Chairman South Region; and fellow Executive Committee members. A major portion of the discussion focused on the 2D barcode and serialization requirements introduced by the Drug Regulatory Authority of Pakistan (DRAP) for veterinary pharmaceutical companies. Members reviewed regulatory and implementation challenges and stressed the importance of coordination and facilitation for industry stakeholders. The Committee also reviewed ongoing preparations for IVP Expo 2027 and expressed its commitment to making the exhibition a larger, more vibrant, and impactful platform for the veterinary and allied industries. The meeting concluded with a renewed commitment of the Executive Committee to work collectively for the development of the veterinary pharmaceutical sector. Reported by: Areeba Safdar, Secretary General Issued by: PVPA Secretariat Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Lahore — The Pakistan Veterinary Pharmaceuticals Association (PVPA) extends its warmest congratulations to Mr. Hamza Sarosh on his election as a Member of the Executive Committee of the Rawalpindi Chamber of Commerce & Industry (RCCI). PVPA considers this a significant achievement and a proud moment for the poultry, veterinary and allied business community. Mr. Hamza Sarosh's election reflects the confidence placed in his leadership, commitment and contribution to the wider business community. Dr. Asim Mahmood Khan, Chairman PVPA, and Dr. Masud Sadiq Chaudhary, Senior Vice Chairman PVPA, expressed their heartfelt congratulations to Hamza Sarosh and said that representation of professionals from the poultry and allied sectors in leading business institutions provides valuable opportunities for stronger collaboration, greater industry representation and constructive engagement with the broader business community. PVPA also conveys its congratulations to Dr. Hassan Sarosh Sahib and the entire Sarosh family on this distinguished achievement. The Association wishes Mr. Hamza Sarosh every success in his new responsibility and prays that Allah Almighty grants him wisdom, strength and continued success in his service to the business community and Pakistan's economic development. Full news report: /news/pvpa-congratulates-hamza-sarosh-rcci-executive-committee-2026 Share page & poster: /hamza-sarosh-rcci-2026 Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — The Pakistan Veterinary Pharmaceuticals Association (PVPA), on behalf of Chairman Dr Asim Mahmood Khan, Senior Vice Chairman, Vice Chairmen North and South, and all Executive Members, expresses sincere appreciation to the Government of the People's Republic of China for gifting veterinary vaccines to Pakistan. The formal handover ceremony for donated Lumpy Skin Disease and Brucellosis vaccines was held on 2 September 2026 (10:00 AM – 12:30 PM) at the Auditorium, National Agricultural Research Centre (NARC), Islamabad. PVPA warmly thanks Federal Minister Rana Tanvir Hussain and the Ministry of National Food Security and Research for their leadership in receiving this support and for strengthening institutional cooperation for livestock development and food security. The association also acknowledges Dr Syed Murtaza H. Andrabi, Chief Scientist–Animal Sciences, Pakistan Agricultural Research Council (PARC), for his scientific leadership and commitment to evidence-based animal health programmes. This Pakistan–China collaboration is a significant step towards stronger cooperation for a healthier livestock sector — supporting disease prevention, animal welfare, and national food security. Full news report: /news/pvpa-appreciates-china-veterinary-vaccine-donation-2026 Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — Pakistan Veterinary Pharmaceuticals Association (PVPA) Chairman Dr. Asim Mahmood Khan, together with members of the PVPA Executive Committee, held a meeting in Islamabad with Dr. Obaid Ullah Malik, Chief Executive Officer of the Drug Regulatory Authority of Pakistan (DRAP). The meeting reaffirmed the commitment of PVPA and DRAP to strengthen cooperation in animal health and welfare, One Health implementation, and necessary reforms in the veterinary regulatory system. Both sides emphasised the importance of constructive institutional dialogue, medicines quality, responsible regulation and public safety, in alignment with Pakistan's national priorities and Government vision. During the meeting, Chairman Dr. Asim Mahmood Khan presented a PVPA Commemorative Shield of Recognition to Dr. Obaid Ullah Malik on behalf of the PVPA Executive Committee, recognising his distinguished leadership and contribution to pharmaceutical regulation. This PVPA commemorative recognition is distinct from Dr. Obaid Ullah Malik's Sitara-i-Imtiaz, conferred by the Government of Pakistan among Independence Day Civil Awards. The PVPA Animal Health Commemorative Edition recognises this important regulatory contribution while exploring the wider relationship between veterinary pharmaceuticals, medicines quality, One Health governance and antimicrobial stewardship. Watch official video: /media/pvpa-drap-meeting-2026 Full news: /news/pvpa-drap-meeting-cooperation-2026 Read Commemorative Edition: /flipbook/pvpa-animal-health-special-commemorative-2026 Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Heartiest Congratulations — On Being Conferred Sitara-e-Imtiaz A proud moment for the Animal Health and Public Health sectors of Pakistan. This prestigious national honour is a testament to Dr Obaidullah's tireless efforts, exemplary leadership, and invaluable services to the nation. On behalf of the Chairman, Senior Vice Chairman, Vice Chairmen North and South, and all Executive Members of the Pakistan Veterinary Pharmaceuticals Association (PVPA), we extend our heartfelt congratulations to Dr. Obaidullah, CEO, Drug Regulatory Authority of Pakistan (DRAP), on being conferred the prestigious Sitara-e-Imtiaz. We wish Dr. Obaidullah continued success and many more milestones ahead in his service to the country. Pakistan Veterinary Pharmaceuticals Association (PVPA) Chairman | Senior Vice Chairman | Vice Chairmen North & South | Executive Members United for Animal Health • Committed to Public Health Official poster: /images/drap/dr-obaidullah-sitara-e-imtiaz-poster.png Full news: /news/pvpa-congratulates-dr-obaidullah-drap-sitara-e-imtiaz-2026 Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Lahore — On the eve of Pakistan's 79th Independence Day, the Pakistan Veterinary Pharmaceuticals Association (PVPA) held a dignified patriotic ceremony at PVPA House, 674 P Block, Johar Town, Lahore, on Wednesday, 13 August 2026. Chairman PVPA Dr Asim Mahmood Khan led the observance. Vice Chairman (North) Mr Shoaib Amjad presented a bouquet to the Chairman on behalf of the association's leadership and membership. All present stood for the singing of Pakistan's National Anthem in honour of the flag and the homeland. Ten PVPA member companies — led by their CEOs and senior representatives — participated by sharing Independence Day posters and messages, including Synergy Pharma, Eenzee Pharma, A-Vet Pharma, Aeika's Pharmaceuticals, Bioskils Pharmaceuticals, Leads Pharma, A&K Pharmaceuticals, Divine Pharmaceuticals, Baariq Pharmaceuticals, and Shah Pharma International. Chairman Dr Asim Mahmood Khan thanked every participating company for reflecting national pride and the veterinary pharmaceutical industry's commitment to food security, animal health, and Pakistan's progress. Together for animal health, together for Pakistan. Pakistan Zindabad. Full coverage: /news/pvpa-independence-day-celebration-2026 Member share hub: /independence-day-2026 Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Lahore — PVPA Chairman Dr Asim Mahmood Khan, serving as a syndicate member of the University of Veterinary and Animal Sciences (UVAS) Lahore, attended the 79th Syndicate meeting held on Wednesday, 30 July 2026. The Syndicate approved a Rs. 4.870 billion budget for the financial year 2026-27 with focus on innovation, applied research, skill-based practical learning, enhancing hands-on training, improving facilities for quality education and services, and transfer of technology to boost Pakistan's livestock sector. Chairing the meeting, UVAS Vice-Chancellor Prof Dr Masood Rabbani reported that Rs. 917.349 million have been allocated for ongoing projects in FY 2026-27, including: • Rs. 500.000 million — Strengthening of KBCMA, CVAS • Rs. 300.000 million — UVAS Campus, Pattoki • Rs. 117.349 million — Establishment of Wrestling Academy & Resource Center (HEC Kamyab Jawan Sports Academies project) Prof Dr Masood Rabbani briefed syndicate members on academic and research activities, including initiatives such as converting Ravi Campus Pattoki into an Agro-Livestock Tourism Resort, establishing the Pakistan Netherlands Dairy Development Center, and launching the Center for Academic Development and Student Wellbeing with mentoring support for students. Presenting the budget, Treasurer Mr Muhammad Umar stated that non-development income of Rs. 3.243 billion is expected during 2026-27 against non-development expenditure of Rs. 3.952 billion, leaving a deficit of Rs. 709.529 million. The university expects to generate Rs. 2.334 billion from its own sources and outlined measures to address the deficit, including production of foot and mouth vaccine, outsourcing of poultry and fish farms, feed mill and milk plant operations, expanded diagnostic and clinical services, market-based degree and certificate courses, solarisation, and austerity measures. The UVAS Syndicate also approved several administrative and academic matters in the best interest of the university and its students. Full news: /news/chairman-pvpa-uvas-79th-syndicate-meeting-july-2026 Watch on Facebook: https://www.facebook.com/share/1EXpwCeFMU/?mibextid=wwXIfr Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — The Pakistan Veterinary Pharmaceuticals Association (PVPA) was represented at Pakistan's First Economic Summit, held on Wednesday, 30 July 2026 at the Convention Centre, Islamabad. Vice Chairman (North) Mr Shoaib Amjad attended on behalf of Chairman PVPA Dr Asim Mahmood Khan, joining senior business leaders, chamber representatives, and policymakers at this landmark national economic gathering arranged under the leadership of the United Business Group (UBG). Mr Shoaib Amjad participated in the summit proceedings alongside leaders from Pakistan's corporate, industrial, and trade sectors. The event provided a high-level platform to discuss economic growth, investment facilitation, and private-sector collaboration in support of Pakistan's national development agenda. PVPA's participation underscores the association's commitment to engaging with national economic forums and ensuring that Pakistan's veterinary pharmaceutical, poultry, livestock, and animal health industries are represented in broader policy and business dialogue. Chairman PVPA Dr Asim Mahmood Khan extended his appreciation to Mr Shoaib Amjad for representing the association at this important summit and reaffirmed PVPA's dedication to strengthening industry linkages with business leadership and government stakeholders. Watch coverage: /media/videos Full news: /news/pvpa-shoaib-amjad-pakistan-economic-summit-2026 Original Facebook post: https://www.facebook.com/share/v/1MJ6QWfSJa/?mibextid=wwXIfr Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — The Pakistan Veterinary Pharmaceuticals Association (PVPA) has raised an important regulatory query with the Drug Regulatory Authority of Pakistan (DRAP): How to create a Fee Challan to register veterinary nutraceuticals under the HOTC division? PVPA notes that the current system does not provide an option for non-therapeutic products such as veterinary nutraceuticals — only the therapeutics option is available. This creates a practical barrier for industry stakeholders seeking to register nutraceutical and related animal health products through the established regulatory channels. PVPA urges DRAP to clarify the Fee Challan process and enable appropriate registration pathways for non-therapeutic veterinary products under the HOTC division. View on Facebook: https://www.facebook.com/share/r/1cRWiyJQbt/?mibextid=wwXIfr Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — The Pakistan Veterinary Pharmaceuticals Association (PVPA) respectfully requests the Drug Regulatory Authority of Pakistan (DRAP) to organize a dedicated stakeholder awareness and training session on the online import, registration, and regulatory procedures for: • Veterinary Nutraceuticals • Feed Supplements • Feed Additives • Other Animal Health Products through the DRAP–PSW Gateway. PVPA believes such a session will strengthen industry compliance, streamline regulatory processes, and support the availability of quality animal health products across Pakistan. Watch on Facebook: https://www.facebook.com/share/v/1CnxieHUPH/?mibextid=wwXIfr Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — PVPA Chairman Dr Asim Mahmood Khan was featured in live coverage of the Drug Regulatory Authority of Pakistan (DRAP) 38th Khuli Kachehri, held on Wednesday, 29 July 2026. The open forum session included appreciation for Dr Khan's leadership and engagement with Pakistan's veterinary pharmaceutical industry and regulatory stakeholders. Watch the live segment: https://www.facebook.com/share/v/19FNfQ5ZEW/?mibextid=wwXIfr Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Islamabad — The Government of Pakistan hosted a high-level National Dialogue on "Harnessing Pakistan's Livestock Potential" on 15 July 2026 at the Prime Minister's Office. Pakistan Veterinary Pharmaceutical Association (PVPA) Chairman Dr Asim Mahmood Khan represented the veterinary pharmaceutical industry, participated in technical sessions, and held high-level stakeholder meetings — including with Mr Syed Hussain Tariq, Chairman of the National Assembly Standing Committee on National Food Security and Research. Dr Khan urged accelerated veterinary drug registration, regulatory transparency, quality vaccine availability, and an enabling environment for local manufacturing and export competitiveness. Prime Minister Muhammad Shehbaz Sharif described the livestock, poultry, and veterinary sectors as vital to Pakistan's economy and food security. Federal Minister for National Food Security and Research Rana Tanveer Hussain reaffirmed collaboration with the private sector. Full coverage: /news/pvpa-national-dialogue-livestock-potential-july-2026 Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Lahore — The Pakistan Veterinary Pharmaceuticals Association (PVPA) and AHK Pakistan (DEinternational) are strengthening international cooperation for EuroTier 2026 and IVP-2027. A PVPA delegation will participate at EuroTier 2026 (10–13 November 2026, Hanover, Germany) to deepen engagement with German industry stakeholders. Focus areas include global networking and collaboration, technology transfer and innovation, business development opportunities, and stronger Pakistan–Germany industry linkages. The partners also look ahead to IVP-2027 (27–29 April 2027, Pakistan), including exploring the potential development of a German Pavilion at the International Veterinary Pharma Expo. Together, we are building a healthier future for animals, businesses and communities. Media enquiries: secretary-general@pvpa.com.pk Web: www.pvpa.com.pk

Lahore — The Pakistan Veterinary Pharmaceuticals Association (PVPA) today announced the launch of its Digital Media Hub, a comprehensive industry platform covering veterinary pharmaceuticals, poultry, livestock, vaccines, and feed sectors. The hub includes an industry news portal, digital magazine, knowledge repository, membership services, verification framework, and the IVP Expo 2027 registration portal. Media enquiries: info@pvpa.com.pk

PVPA confirms IVP Expo 2027 at Expo Center, Johar Town, Lahore. Exhibitors and visitors may register via the official IVP Expo portal. Contact: secretary-general@pvpa.com.pk

PVPA leadership met with DRAP officials to discuss updated registration pathways for veterinary medicines and biological products. Press: info@pvpa.com.pk